Having a strong unique selling proposition (USP) is of critical importance as it distinguishes your company from competitors. The hallmark of several great companies is their USP. For example, FedEx's USP of "When it absolutely, positively has to be there overnight" is well known and resonates strongly with customers who desire reliability and quick delivery.
Need a Unique Selling proposition for a non profit company that sells high quality, exclusive, unique, story driven and personalized socks through a subscription service online (since each one comes with a story of a kid that either came up the colors/design of the sock) as all the profits go to the organization that empowers people with disabilities.
This is for a Business Plan just not sure if the unique selling proposition has to include anything else or simply just "Raising awareness one pair at a time.” which we came up with.