1. How would you characterize the global integration potential of the beer industry (please use Yip’s framework).
2.
(a) How would you characterize SABMiller’s international expansion strategy (considering the IR framework)?
(b) What are SABMiller’s main competitive advantages? (It might be helpful to consider primary value chain activities ofinputs/sourcing, manufacturing/brewing, distribution, marketing/sales while responding here).
Given what you have written about the industry and the firm, does SABMiller’s international expansion strategy make sense to you?
3.
(a) Please focus on Africa for this question. How would you characterize the role that South Africa has played in SABMiller’s development (please consider both Porter’s Diamond and our discussions about MNCs from emerging markets)?
(b) How does SABMiller’s upbringing in South Africa helpit to be more successful with expansion on this continent? What are the main challenges thatSABMiller still confronts in Africa?
4.
(a) (Returning to the worldwide operations of SABMiller), if you were in charge of SABMiller, would you prioritize locally products (and local brands), global products (and global brands), or both? Please explain your response.
(b) How does your response change/impact the international expansion strategy of SABMiller (as you described in Q2 above)?