INTERNATIONAL BUS - Global Advertising and Brands
Unlike an ad message created for one market and then used in another market, global marketing is created for a worldwide audience. Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands? Or does the creation of a global brand make global advertising possible? Which comes first? Explain your answer and give examples.
submit your responses to the appropriate Discussion Area.comment on your peers' responses with value-added comments that demonstrate your level of learning/understanding of the course material. Do the suggested reasons support the position on whether global advertising creates global brands / global brands make global advertising possible? Are the examples appropriate and do they support the argument?