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Given that the retailer is profit motivated calculate the

Assume that you are a consultant hired to advise a single brand retailer as to the optimal response to a 20% price cut by Janmar, the manufacturer. Given that the retailer is profit motivated calculate the price elasticity of demand necessary for the retailer to break even.The retailer's initial gross margin is 40%.

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Marketing Management: Given that the retailer is profit motivated calculate the

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