Communication Worksheet
What Is Mass Communication?
1. Give your own definition of "mass communication" in 25-50 words. You should use your own words to summarize what you may have read in the Week 1 Resources.
2. Describe how mass communication is different from interpersonal communication. As you answer this, be sure to write about how the sender and receiver roles may differ from in each type of communication.
3. Describe how mass communication is different from machine- assisted communication. As you answer this, be sure to write about how feedbackand the channelmay differ in each type of communication.
4. Watch the video "Processes of Choosing the Message and the Media," with Pauline Harris located in the Week 1 Resources. Identify two machine-assisted strategies that she uses to build the visibility of her clients. Explain why these strategies are significant in mass media. As you explain, be sure to apply one idea from any of theWeek 1 Course Resources and give proper credit to the source you used.
Note: To "apply" an idea from your resources means you either quote or paraphrase something your textbook (or another article, video or website listed in the Week 1 Resources) said concerning the idea you are writing about. Then, you need to cite that source. You can cite the source in parentheses using this format: (Author, publication Date, Page #). For example, if I wanted to quote what the textbook said about gatekeepers, I might write:
Gatekeepers are an important part of mass communication because they have "control over what material eventually reaches the public" (Dominick, 2013, p. 15).