Give positioning statements for four other competitors
Problem: Provide positioning statements for four other competitors and provide support and rationale for your statements
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1. What factors affect demand for your product? 2. What factors affect supply of your product? 3. What pricing strategies did you use to maximize your profits
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Identify your strengths and experiences that you believe would add value for that employer. Articulate those strengths into a "value proposition"
Problem: The marketing of services differs from product marketing because services are:
Push your business to continually find ways to make your customers' lives easier and better
Barbie Mania has hit the world. Discuss what was Mattel's plans? What marketing worked and why?
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