Problem
In developing a global marketing mix, an important decision a firm must make is whether or not it will alter the product.
I. Discuss factors a firm would consider when deciding whether to develop a single product for all markets or to alter a product for different markets to meet local conditions.
II. Give an example of a specific product you feel is suitable to a global market without alteration. Indicate the manufacturer/brand name. Explain why you believe your example is appropriate for the global market.
III. Give an example of a product you feel is not suitable for a global market without alteration for different markets to meet local conditions. Indicate the manufacturer/brand name. Explain why you believe your example is not appropriate to be marketed globally without alteration.