Genocide is the ultimate expression of hatred and violence against a group of people. This traces the steps by which a group becomes the target of prejudice, discrimination, persecution and violence. The general concepts of stereotypes, scapegoats, prejudices, and discrimination are explored in a manner that will enable students to understand behavior and to condemn such behavior that is inappropriate in a modern, pluralistic society. (3) Media have divided the working class and stereotyped young African-American males as gangsters or drug dealers. As a result of such treatment, the media have crushed youths' prospects for future employment and advancement. The media have focused on the negative aspects of the black community (e.g. engaging in drug use, criminal activity, welfare abuse) while maintaining the cycle of poverty that the elite wants. The media have devoted too much time and space to "enumerating the wounded" and too little time to describing the background problems of African-Americans. (2) What is not a crisis is not usually reported and what is not or cannot be made visual is often not televised. The news media respond quickly and with keen interest to the conflicts and controversies of racial stories. For the most part, they disregard the problems that seep beneath the surface until they erupt in the hot steam that is the "live" news story. Media is one of the strongest tools to foster and penetrate some ideas, biases and stereotypes to its viewers and construct their perception toward their world. Newspapers, magazines and printed advertisements were the major media for the last centuries, however new types of media such as online media, social media and so forth have appeared in the last decade and these dynamically influence people’s lives. Media totally broke the previous rule and now the senders of message also include individuals or users on the internet. They do not have to seek certain outcomes because they can send any messages even if they are not tied from some groups, therefore their messages might be sometimes emotional. Racial minorities also got a chance to speak out their feelings and experiences on the internet. I have looked at the relationship between media and racism and how it has changed. As media has been developing, the racial awareness and consciousness has changed, however media could not only influence racism in positive way. In social networking sites and social media, people have started to get around with the others belonging in the same group but simultaneously race blindness and racelessness have gotten bigger power than before. Whether the feud between more powerful voices and encouragements which minorities got in social networking and racelessness those racial dominant groups of people often foster would weaken or not will be the next challenge of racism we will face.