Generic sources of company growth


Assignment:

Q1. Discuss the three generic sources of a company’s growth, their relative importance for its growth, and the implications for a company’s strategy.

Q2. For which type of company is additional growth likely to create more value: a high-ROIC company in a mature market or a low-ROIC company in a fastgrowing market? Give reasons for your answer.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Generic sources of company growth
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