General implications for marketing communications


Assignment:

A reality of communication is that the same sign often means different things to different people. The red ribbon, for example, means different things to different groups. Provide an example from your own personal experience in which the same sign might have differential meaning for diverse people. What are the general implications for marketing communications?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: General implications for marketing communications
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