gap model of service quality and satisfaction, Marketing Management

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gap model of service quality and satisfaction

GAP Model of Service, Quality and Satisfaction

This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the service provider in such a way that these gaps can be corrected and customer satisfaction can be improved.

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Marketing Management: gap model of service quality and satisfaction

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Marketing Management: gap model of service quality and satisfaction

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