functions of headlines- to pull attention of
Functions of Headlines:-
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q message - source of advertisementmessage-source- person who converse the message of advertiser to the target audiencealso known as brand-ambassador
identify the four institutional requirements of marketsthe four institutional needs of markets are pprivate propertysocial institutions of
elementscomponent of print advertising copy-advertising-copy is prepared subsequent to combining various components or elements of ad-copy elements
q headline - component of print advertising copyit refers to words which are in most important positions of advertisement these words are read
functions of headlines- to pull attention of audience to highlight major features of the product to give major message of the ad in brief to
q essentials of headlines for advertisementessentials of headlines- it must be attractive it must be brief it must be easy to memorise it must
name the two actors in the basic neoclassical or traditional microeconomic model of economics and identify the assumptions the model makes of these
q explain different types of headlines different forms of headlines- direct benefit headlines question headlines announcement headlines provocative
q illustrations - element of print-ad-copyillustrations- it is the optical elements of print-ad-copy it perhaps in the form of attractive photo of
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