Value-Chain Strategy and Competing in India" Please respond to the following:
- From the e-Activity, determine the value in co-branding strategies. Then, examine and explain the strengths and weakness. Provide examples with your response.
- Given the challenges with infrastructure in India, make two recommendations that a company could use to develop an effective channel strategy.
"Wal-Mart" Please respond to the following:
- Determine at least two areas of strengths and areas of weaknesses in Wal-Mart's value chain. Explain your rationale.
- As noted in the case, Target and Costco seem to be catching up by growing comparable store sales faster than Wal-Mart. Create a value-chain strategy that could address this issue.
"Pricing Strategy" Please respond to the following:
- From the e-Activity, evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
"Promotion, Advertising, and Sales Promotion Strategies" Please respond to the following:
- Select one advertisement that you have viewed in the last week. Briefly describe the advertisement and where you viewed it. Determine the advertising strategy that was used in this advertisement. Explain your rationale.