Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following.
- Frame your topic as a business problem/challenge
- Discuss how marketing research is used to identify and exploit business opportunities
- Examine the role of ethics incorporating concepts from the field of marketing and psychology
- Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
- Justify the importance of the problem/challenge in a social or global context
- Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)
- Appraise the sources of information utilized in the assignment.