Formulation of growth strategies, Other Subject

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Formulation of growth strategies

Problem: The Ansoff Matrix supports the formulation of growth strategies through four main options: product development, market development, market penetration, and diversification" (Lubeniqi et. al., 2026). I would lean more towards the Ansoff model, because it embraces change which is necessary for any company to thrive, but prepares for it. Elaborate more details to support this statement and provide scholarly source. Need Assignment Help?

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