Discussions:
"Financial Analysis" Please respond to the following:
Develop a plan to calculate potential financial implications for a nationwide company of your choice.
• Take a position on whether or not break-even sales curves are worth the time and effort they require a company to invest. Support your position with specific examples.
"Sponsorship Strategies"
Brands often sponsor sporting events or teams. Select a brand that employs a sponsorship strategy, and evaluate its effectiveness in communicating its brand to a target audience.
• Assess the strength of three to five ties between the event that the brand sponsors and the brand's target market. Analyze the manner in which sponsorship is helping to position the brand's image in its target market.
• Formulate two additional sponsorship opportunities that would fit and project the brand's image to its target market. Provide examples to support your rationale.