Problem:
My business idea is a testing services as many firms must have Apps, websites, and e-commerce. Testing services are in hot demand right now. They help you improve the quality, reliability and performance of your product and service, it also reduces risk, cuts software development costs and dramatically improves the time to market of new systems.
How could my firm succeed in foreign markets by applying any of the global strategies? Select a country or countries (or a region) to focus on and explain why that market would be best for my business idea. Remember to discuss institutions.
Describe the specific steps that your firm would take to enter that foreign market. Consider resources, logistics, and competition in this part.
You can structure the info as written below:
- Introduction and Background on the business idea
- Description of the product or service that will be provided and why it would be in demand in the given market you've chosen
- Explanation of the target market—why did you select it, what is the legal, political, and economic environment in that market
- Strategic Analysis - walk the reader through your business strategy. What model will you use, why did you choose it, and what will make it successful in this market with this product or service.