Forecast the demand for the first quarter of year 5 by, Strategic Management

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Forecast the demand for the first quarter of year 5 by

Question: The following table shows the quarterly demand, in thousands of cases, for a national beer distributor over the past 4 years:

150_Quarter 1.png

(a) Forecast the demand for the first quarter of year 5 by using a four-period moving average model.

(b) Forecast the demand for the first quarter of year 5 by using an exponential smoothing model with a = 0.4.

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Strategic Management: Forecast the demand for the first quarter of year 5 by

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