For a brick-and-click company to add e-commerce to its, Operation Management

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For a brick-and-click company to add e-commerce to its

For a brick-and-click company to add e-commerce to its marketing mix, the firm must be aware that it creates the threat of a backlash from its channel partners. The question remains: How to sell both through intermediaries and online? What strategies may be employed by the company to manage this risk? Support your recommendation

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