Focusing on the Legend gives Legs to the Levi's Brand and answer the following questions. Use APA format for your paper.
Identify the strategic and tactical aspects of Levi's positioning exercise.
How risky is limiting a product's market potential for the sake of maintaining brand integrity?
The Levi product has not really changed since the Gold Rush days. How do you interpretation for the phenomenal transformation to become an American icon and ‘coveted symbol of the casual, unpretentious American lifestyle'?