Fisher and Lee in their two articles proposed categories of demand risk based on product type (functional v. innovative) and supply risk (stable v. emerging) to yield 4 categories of product considerations. (efficient, responsive, risk-hedging, and agile). Consider a new drug, fashion, or smartphone introduction. Which category might it best fit and why? Give at least 5 attributes of the product or supply that support this categorization. Given this category, what might be two good metrics to use as success measures for our firm and why? Give an example of a metric that would create conflicting objectives for this firm. I.e. if they were to set a target to minimize or maximize this metric it would be counter-productive to the firm's real goals and challenges.