Firms also sell in the Internet markets and have to coordinate the Internet marketing strategy with the branded marketing strategy.
How do firms that are successful in the Internet market balance their sales there with those in retail markets?
Is there any evidence showing firms that emphasize the Internet channel are being hurt in the retail channel and vice versa? Support your answer with examples.
A firm has to market an athletic shoe product line that it orders from its factories. Which decisions on the Production and Labor screens are critical to coordinate with the firm's marketing strategy? Why?
Be sure to explain your answers thoroughly, use specific examples, and cite your sources.