Find the product mix that maximizes profit a manufacturer


1. A manufacturer of tires produces two kinds of tires. The premium tire, The Last -Forever, is a steel -belted, puncture -resistant, long -wear tire that holds all records for quality within the industry. The other tire, Lane -Handler, is a simple low cost 40,000 mile warranty unbranded tire. The Last -Forever contributes $50 per tire to the bottom line for the company, while the Lane -Handler contributes only $10 to the bottom line. Both tires are manufactured at the same factory and require the same machines to be produced. Malchine A and machine B are both used in the two-step process used to make the tires. The time consumed in hours on each machine to fabricate a tire are given
below.

Total Hours

Lane -Handler Last -Forever Available
Machine A 1 4 120
Machine B 2 2 100

Twenty Lane -Handlers have been promised to a valued dealer and 4 Last-Forevers have been
promised the owner's son.

(a) Find the product mix that maximizes profit.
(b) What is the OV?
(c) If machine B hours could be increased to 120, then what would be the change in the OV?
(d) What would be the impact if a maintenance problem reduced available machine A hours to 100?

2. Karma Computers produces two computer models, Standard and Deluxe. A Standard model is produced by assembling a single disk drive with a Standard Chassis. A Deluxe model is produced by assembling two disk drives with a Deluxe Chassis. The Standard model has a net profit per unite $300 while the Deluxe model has a net profit per unit of $400. The current inventory of Karma consists of 60 Standard Chassis, 50 Deluxe Chassis and 120 Disk Drives.

(a) Formulate the Karma LP model.

(b) Optimize the Karma model and use that result to fill in the missing values in the blank cells of the worksheet in Figure 4.22.

1 KARMA COMPUTER

2 Decision Variables S

3 Quantity I PROF 11

4_Contrib. Margin $300 $400

Subject To: LI IS RHS Slack

-5 6H Schas Constr 1 < 60

Dchas Constr 1 < 50

Ddrive Constr

Chapter 4 Linear Optimization: Sensitivity Analysis

(c) Use the results from the worksheet above to fill in the missing values for Final Value and Constraint R.H. Side in the blank cells of the Karma model Sensitivity Report below.

Next, determine the values of the remaining missing cells in the Sensitivity Report in

Microsoft Excel 15.0 Sensitivity Report

Adjustable Cells

Final Reduced Objective Allowable Allowable

Cell Name Value Cost Coefficient Increase Decrease

$B$3 Quantity S 300

$C$3 Quantity D 400 200 400

Constraints

Final Shadow Constraint Allowable Allowable

Cell Name Value Price R.H. Side Increase Decrease

$D$6 Schas Constr LHS 60 60

$D$7 Dchas Constr LHS 50 20

$D$8 Ddrive Constr LHS 60

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Operation Management: Find the product mix that maximizes profit a manufacturer
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