Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company).
Include the following components for both markets:
- Market needs
- Market growth
- A brief SWOT Analysis
- Potential competition
- Product offering and product definition
- Product positioning
- Justification for your choice of product
- A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers