On YouTube or through an Internet search, find the Truth website and some of its antismoking videos. After learning more about the organization and viewing some of its ads, what is your response to the question Feldmann poses..."how is the advertising strategy of the Truth campaign that different from the deceiving strategies employed by tobacco advertising?" Feldmann's essay demonstrates that the concept of truth is a powerful advertising tactic, especially when the audience is a group of teenagers. Do you feel that most advertisements portray truth? As critical readers, how can we be sure we are uncovering truth in advertising?