Assignment title:
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product's potential success. The analysis will focus on your primary competitor in the product's market. Select a potential competitive organization and a product in that organization. (I choose ADIDAS)
Problem 1. Factors that affect fixed costs?
Problem 2. Make recommendations on how your organization can maximize their profit-making potential and successfully compete in the new market. Consider the effect your recommendations may have on marginal revenues and costs.