Assignment:
Discussion-Factors and Trends that Influence Strategy Development
You will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times.
Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States.
Using the module readings, Argosy University online library resources, and the Internet, respond to the following:
What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?
What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?
How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers' value in changing economic times.
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
Assignment:
Discussion-Diversity and Age
You have just received an e-mail from one of your team members expressing concern about the lack of cultural balance in your team. The team member feels that she has fewer opportunities to train compared to her younger peers and that her ideas are often disregarded by others since they assume that she is not well-informed regarding technology or strategy.
You are initially surprised on reading this e-mail, given that you have a team that seems ethnically diverse. However, the team member is concerned because she is fifty-two years old, while the age of the next oldest person on the team is thirty-nine. When you really look at your team, the average age is thirty-four. Given this information, you note cultural differences based on generational factors that could be pertinent. These should be addressed to help the team work in a more cohesive and productive manner.
Based on the above scenario, using the module readings, Argosy University online library resources, and the Internet, respond to the following:
Training is one of the ways you can address cultural issues; however, do you think it is necessary in this case?
What would your diversity training look like? Provide details on the time, format, and topics covered.
What resources would you use, and what issues would you address (if any) with human resources? Would you take any other actions in addition to training?
Write your response in 300-500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation