US ASSIGNMENT -
The External Marketing Environment in the Global Marketplace
• Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.
In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.
The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business.
Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.
In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business.
Instructions:
Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats.
Step 1. Use the template of the attachment given below
2. To begin the process, choose one region of the world by visiting: https://www.state.gov/countries
Step
3. Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities and threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the six factors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings.
Step 5. Based on the findings of your external environmental analysis, write a 500 word business memo to the owners of U Drive Transport discussing why the company should or should not consider expanding into the country you chose to examine. Be sure to use Chapter 5 of the textbook to inform your understanding of global marketing. Apply the marketing language in your writing. You must examine the external marketing environment before writing the business memo.
Attachment:- attachment.rar