Assignment:
Q1. Develop a matrix to compare the five elements of the promotional mix on three criteria—to whom you deliver the message, what you say, and when you say it.
Q2. Explain how the promotional tools used by an airline would differ if the target audience were
(a) consumers who travel for pleasure and
(b) corporate travel departments that select the airlines to be used by company employees.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.