Address five questions only. Please provide a detailed answer, and write clearly and concisely to demonstrate your knowledge of strategies and concepts delineated in the chapters identified for this examination. You are encouraged to use appropriate examples/illustrations to buttress your points. It is important that answers and discussions are written
or paraphrased in your own words! All questions carry equal marks.
1. Based on your reading and understanding of the assigned chapters, explain why marketing strategy and planning is important in the competitive business environment. State whether marketing strategy is relevant only to profit-making organizations. Can nonprofit organizations or the federal government also embrace marketing strategy and planning? Discuss.
2. Provide an operational definition of marketing strategy, and differentiate it from marketing management. Identify some distinguishing characteristics of marketing strategy.
Review the following chapters illustrated below:
1.marketing as a business discipline by peter drucker
2.marketing strategy and tactics by aristotle
3.manging products and services by peter drucker
4.managing brands by david ogilvy
5.managing communication by by george bernard shaw
6.managing new products by ralph lauren