1. Explain why price fixing, price discrimination, resale price maintenance, pricing below cost, and unit pricing are concerns that customers should be aware of in today's society. (One-developed paragraph)
2. Explain who uses marketing research and give an example of how they may use it. (One-developed paragraph)
3. List the seven key steps involved in new product development. (One-developed paragraph)
4. List and describe the six sources where you can obtain leads about a job opening. (3 to 4 well-developed paragraphs)
5. Describe the six-step process for career decision making. Provide examples of each step in the process. (2 to 3 well-developed paragraphs)
6. Describe and compare horizontally and vertically organized companies. (two-well developed paragraphs)
7. Explain the types of charts and graphs used in marketing. (one-developed paragraph)
8. Describe a monopoly. Is a monopoly legal in the U.S.; why or why not? Give examples of companies that have been declared monopolies. Explain the outcome of such cases.
9. Describe market share and market position. (one-developed paragraph)
10. Describe the just-in-time (JIT) inventory system and explain its advantages and its drawbacks. (one-developed paragraph).