Assignment
Reliable and trusted partner in inspiring and improving your life- Ruparupa website was founded in 2016 and is under the auspices of PT. Omni Digitama Internusa which is a subsidiary of Kawan Lama Retail. Ruparupa website is the only official E-commerce that sells Ace Hardware, Informa, Toys Kingdom, Kawan Lama Sejahtera and Krisbow Indonesia products. Ruparupa comes with the concept of One Stop Online Shopping to answer the needs of modern society for the convenience of shopping, whenever and wherever you want it. We try to help you transact and enjoy a modern, practical lifestyle through a variety of exclusive premium quality products at competitive prices.
Ruparupa is committed to providing a safe and comfortable online shopping experience with guaranteed originality for all the products we sell, transactions with a fast and easy process, product exchange and return facilities, official guarantees from leading vendors. For your convenience, Ruparupa also provides a direct pick-up feature at several pick-up points located in various strategic places in Indonesia as well as a wide selection of complete, easy and safe payment facilities.
We realize that every human being must go through various special moments, whether it's the moment of marriage, having a first home, the birth of your baby to seeing your little one enter school for the first time. For that, we strive to provide solutions and conveniences to complete every important moment in your life. Ruparupa provides the best service in online shopping with a variety of products for you and your family, fulfill holiday needs and provide various toys for the little ones.
Ruparupa website has 10 main categories that are ready to meet the needs of life and hobbies for customers. In terms of covered media, RupaRupa has been covered in various well-known media. In addition, various information related to home decoration, entertainment, cooking tips to news updates related to promos and others are displayed online on the Ruparupa Blog and the Ruparupa e-catalogue. The goal is as a form of promotion as well as to educate customers. Ruparupa also uses social media to greet customers by giving giveaways to doing promotions.
In its service, Ruparupa website provides free shipping facilities for the Jabodetabek area with a minimum purchase of three hundred thousand rupiahs, returns 14 from receipt of goods in case of defects or damage, zero percent installment facility, and the provision of pick-up services at the STOPS of the nearest shops that have been sold. incorporated in various ways. The existence of customer care-live chat services as an effort to build good interactions by helping customers professionally and providing the best service to meet customer needs, thus customers will remain loyal to Ruparupa website. Ruarupa website payments can be made by digital transactions with various banks, besides that customers can make transactions with electronic money using GO-PAY or OVO to make shopping easier.
Task
• Based on the article above, Ruparupa website sells official products from several well-known brands. Of the many types of brand alternatives, which category does Ruparupa website fall into?
• Identify and explain the use of the elements of an integrated marketing communication strategy implemented by Ruparupa website.
• Analyze related to the communication program conducted by Ruparupa website in building brand image and customer loyalty!