Assignment 1
Use the Library, course materials, and credible sources to research the target market in the foreign country that you selected to market Spring Clean's detergent. Write a 4-5 paragraph response that addresses the following:
1. Explain the target market including geographical location, shopping habits, and the different types of circumstances in which the product will be used.
2. Then, explain your channel of distribution's objective and the channel structures that will best suit your objective and reach your target market. Suggestions for Reviewing Peers Posts Review a peer's response that focuses on a different target market than the one that you selected. Compare and contrast the similarities of each group in terms of shopping habits, and the different types of circumstances in which the product will be used. Compare your channel of distribution's objective and the details of channel structure to your peer's. What similarities or differences exist?
Assignment 2
On the global stage, economies develop at different rates. For example, countries tend to be labeled as more or less developed from an economic perspective. The development of countries has a great deal to do with their ability to promote, distribute, and properly identify the value of a product.
1. Explain the different levels of economic development in one of the following countries: Spain, Ireland, France, Morocco, or Venezuela.
2. How may the economic development influence your proposed marketing strategy for EduTot, the educational toy company, in the country you selected? Your response should include the following: Identify the differing levels of economic development and explain what the differences mean to EduTot, and how the differences would affect distribution, promotion, and pricing strategies in the two potential expansion markets Explain how these economic levels may affect demand for EduTot products and services and for potential adaptations of the marketing strategy in the two potential expansion markets. Suggestions for Reviewing Peer Posts Review a peer's response that selected a different country than the one that you chose.
Does your peer appear to have a good understanding of how the economic levels may affect demand for EduTot in the country that he or she selected? Provide your peer with at least one special consideration for distribution, promotion, and pricing strategies in international, multinational, and global environments his or her marketing plan may need to address in the country he or she selected