Assignment: International Market Entry and Development
1. Explain the process for market research to assess foreign market potential.
2. Explain the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
3. Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
4. Address challenges to global product management and branding.
Your assignment must:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the tile of the assignment, the student's name, the professor's name, the course title, and the date.
The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
• Explain the process for market research to assess foreign market potential.
• Explain the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
• Explain the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
• Integrate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
• Use technology and information resources to research issues in international marketing.
• Write clearly and concisely about international marketing using proper writing mechanics.