1. Explain the process by which increased production volume leads to lower costs. Give an example from a real or hypothetical firm. Can this process apply to a service organization as well as a manufacturing one? If so, give an example. If not, explain why not.
2. You are a consultant offering advice to a large manufacturing firm about ways to increase its distinctive competency in innovation. What suggestions would you offer? Be specific and detailed in your answer.
3. Describe how business-level strategies give a company a competitive advantage over actual and potential rivals.
4. In his book Crossing the Chasm. Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What groups does Moore identify and what must companies do if they are to successfully cross the chasm?
5. What are the potential benefits and risks of global strategic alliances? What actions can a firm take to minimize the risks and maximize the benefits? Find an example of a firm that has been involved in a global strategic alliance.