Assignment: Sales & Purchasing Management
Length: 1500 to 2000 words.
The assessment is an individual task. The proper completion of the task will demonstrate the knowledge of the student on the topics related to:
1. Selling,
2. Sales Management,
3. Personal Selling,
4. The selling process and,
5. The Salesforce.
By doing so, the student will show up his/her capacity to understand the Sales Management Function as part of a Business Organization along with the importance of understanding the relationship of both department and functions with the rest of the company (for instance, as part of the IMC strategy).
Therefore, to check that specifical knowledge, the student is expected to answer to the following questions:
• TOPIC: THE PERSONAL SELLING PROCESS.
1. Could you identify and explain the main challenges for the personal selling process related to the evolution of the sales process in B2B environments?
• TOPIC: PERSONAL SELLING.
2. Could you explain the different types of salesforces? What is the relationship between the development of different types of salesforces and the strategic objectives of a business organization?
• TOPIC: INTRODUCTION TO SELLING AND SALES MANAGEMENT.
3. Could you explain me the main difference between "Multi-channel Selling" and "Omni-Channel selling"?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.