The Importance of Market Research
Select a Fortune 500 company (Amazon.com)
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company's management team.
Address the following in your paper:
• Define market research.
• If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
• If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines - inculde intro and conclusion paragrapghs