Explain the importance of market feasibility research


Assignment Problem: Select any multinational company that you admire for its products/services, success and reputation and explain the following based on International Sales and Marketing:

1. Explain in detail with example(s) how the company selected design, implement and analyze results of market research related to potential customer needs and value propositions to support decisions on adaptation of products and services

2. Explain in detail with example(s) the selected company on adaptation platform comply with international trade laws and close integration of PESTEL framework to bring unique, differentiated, value-oriented customized products/services that enhances customer retention.

3. Explain in detail with example(s) and appropriate market(s), selected company situation, scenario, approach and purpose towards standardized solution(s), mandatory legal adaptations, adaptation to improve marketability and creating global product

4. Explain in detail for the selected company importance of market feasibility research and unbiased research conclusion(s) and recommendation(s) towards adaptations, managing risks and designing effective suitability of products and services for the market.

5. Explain in detail with example(s) how the selected company defines its customer(s) by drawing customer profiles and identifying the needs and preferences of customers and giving the right value proposition that differentiates from the competition and attracts and retains customer(s) strategically.

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Marketing Management: Explain the importance of market feasibility research
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