An established College of Business with a large undergraduate program and an active MBA program is looking into the possibility of offering a Doctorate in Business Administration. The college is one of 6 in a public state university. The University has an enrollement of approximately 12,500 students and recieves its funding primary from tuition (65%) and State funding (30%) with the remaining coming from grants and endowments.
A White Paper is prepared and circulated to the different offices on campus for review and comment.
As a CFO of the University and a memeber of the Finance subcommittee of the Board of Trustees you have been asked to review the proposal and provide feedback. You know that the program needs to be self supporting and cannot rely on the University for funding over and above the tuition/fees generated. Additionaly State funding is only allocated to undergraduate education.
Required:
What are the strengths and weaknesses of this proposal?