Explain the differences of consumer behavior for high


1. Based on your understanding of Millenials and their interests/behavior, pick a two product of interest and explain what appeal you would use to market that product to Millenials.

2. Explain the differences of consumer behavior for High involvement purchase and Low Involvement purchases.

3. Pros and cons of high and low involvement purchases.

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Operation Management: Explain the differences of consumer behavior for high
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