1. When constructing a Service Area Competitor analysis, why it is important try to predict at how the competition intends or plan to position themselves ?
2. Explain the difference between a resource, a capability and a core competence. Which is more important for developing a competitive advantage? Explain.
3. Some people argue that consumers are never forced to buy anything; thus, laws against bait-and-switch advertising should be abolished. Do you agree or disagree?