Q1) "Company Description"
Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company.
For this discussion, you must first review the "NAB Company Portfolio". The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.
Please respond to the following:
Create your NAB company name and explain its significance.
Develop your company's Mission Statement and provide a rationale for its components.
Q2)
Imagine that you have been hired as a consultant at the Honest Tea company. How would you advise the company's leadership team about their plans for future growth?
Q3) "Build Your Sales Force"
Please respond to the following:
Watch the following videos:
Small Business Success Story: Heart Juice Heart-Healthy Beverage(Youtube)
Non-alcoholic drinks-Iran-10-02-2011(Presstv)
There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations' sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.
Q4) A Rotten Apple?"
Please respond to the following:
Apple's Next Products: Is a New Strategy Needed?(Youtube)
Based on the video, fast forward to the current day, and give your opinion on whether or not Apple's product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
For reference, review the supplemental article titled, "Competitive Strategy", which discusses Michael Porter's Five Forces.
Assignment
Before you get started on this assignment, watch the video below for some helpful tips on completing Assignment 1.
Project Deliverable(Project Requirements,SWOT Analysis)
In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall.
As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice.
As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
Create your revised NAB company name and explain its significance.
Develop your revised company's Mission Statement and provide a rationale for its components.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
Choose one (1) strategic position from the course text (pp. 142-143) that you believe is the best strategic position for your company.
Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
Provide an overview of your company's distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company's plan to mitigate such risk.
Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Format your assignment according to these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.
Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
The specific course learning outcomes associated with this assignment are:
Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm's competitiveness.
Use technology and information resources to research issues in strategic management.