Explain marketing and information technology as part of the


Assignment: Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis

Assignment Steps

Resources: Strategic Planning Outline and Week 5 textbook readings

Develop a minimum of 700-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.

• Identify marketing and information technology as part of the strategies and tactics section of the business plan.

• Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.

• Determine the best possible options for evaluating the strategic plan.

• Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.

• Show, in this section, the possible implications of the triple bottom line (people, planet, profit) on the strategic plan and its implementation.

Prepare a minimum 350-word executive summary defining the new division of existing business. Share your Vision, Mission, final business model, and value proposition, and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.

Note: Any investor should be eager to meet with you after reading your executive summary.

Use the Strategic Planning Outline as a guide, and combine Parts 1, 2, and 3 of your completed business model strategic plan with your Final Business Plan Model assignment and Executive Summary. This includes the Business Model, Vision, Mission, Values, SWOTT Analysis, Supply Chain Analysis, and Balanced Scorecard and Communication Plan from prior weeks. Your consolidated final strategic plan should be a minimum of 4,200 words in length.

Strategic Planning Outline

I. Title Page

II. Table of Contents

III. Executive Summary

IV. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition

V. Strategic Plan Part 2: SWOTT Analysis - Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.

VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan

VII. Strategies and Tactics Section

VIII. Conclusion

IX. Reference Page.

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