Problem: As employees of a Multinational Corporation (MNC) you are expected to be cognizant of strategies that are used to expand your firm internationally. You aim is to maximize benefits for the MNC however, a business environment where all parties benefit is ideal to a successful working relationship and a long-standing business venture are defined as firms that engage in some form of international business. You are expected to identify areas that will benefit both the MNC as well as the new country/city and skillfully articulate those benefits. As managers you can be attached to various departments within the MNC e.g., the legal department, the marketing department etc.
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising. It wants to open a new office in Berlin, Germany.
Explain issues and benefits of e-commerce for the company.