Assignment:
Purpose
The purpose of assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
Steps/Format
Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper. Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
The selected company is the Week One researched Company; the product/service was selected in Week Two.
A Very Important Clarification on the Week Six Individual Assignment.
Do not copy and paste from prior weeks your entire papers, only copy and paste what is being asked in the week six topic assignment.
Also, for each stated topic, please address your domestic market choice and your one country foreign market choice.
The selected company is the Week One researched Company; the product/service were selected in Week Two.
1 - Introduction
Describe separately in sub-titled sections:
a - the company,
b - the product,
c - and the elements you will be addressing in your plan,
2 - Incorporate Executive Summary (Week 6)
After researching the components typically included in an Executive Summary, provide such elements. Using numbers, include:
Strategic Objectives
Products or Services
Resources Needed
Projected Outcomes (3 years)
3 - Incorporate Understanding Target Markets
Describe separately in sub-titled sections:
a - Select a geographical area,
b - provide a customer demographic profile,
c - provide the quantitative demographics for the geographical area,
d - compute the area market potential for the selected target market.
4 - Incorporate Promotion and the Product Life Cycle
Describe separately in sub-titled sections:
Here you discuss how Promotion Strategies change in each one of the five stages:
a -Introduction,
b - Growth,
c - Maturity, '
d - Decline,
e - Termination)
of the PLC
5 - Incorporate Price and Channel Strategy
Describe separately in sub-titled sections:
Here you provide your Distribution Plan for
a - your product/service,
b - your selected channels (be specific)
c - and the pricing (use 'numbers') schedules for the selected channels.
6 - Incorporate Marketing Communication and Brand Strategy
Describe separately in sub-titled sections:
Here you describe
a - the message you would use to start your brand and
b - to then maintain your brand,
c - and describe the 6 marketing elements strategies to build and maintain your product/service brand.
7 - Legal, Social and Ethical Considerations
Describe separately in sub-titled sections:
Here you enter:
a - legal,
b - social
c - and ethical issues related to the marketing of your product and service.
8 - Develop a process to monitor and control marketing performance
Describe separately in sub-titled sections:
Use specific numbers or
a - expected number ranges and
b - describe how you would monitor your marketing implementation.
9 - Conclusion
Here you conclude your plans.
Please, make sure that your paper contains 9 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references in your marketing plan.
Format your assignment consistent with APA guidelines.