Short Paper Assignment
Guidelines
Using Test Market Research to Assess a New Product Idea.
Overview: For this assignment, due in Module Four, you will submit a 2- to 3-page paper in which you explain how you will use test market research to determine if your proposed product will succeed in a roll-out to a larger target audience/market. You will also assess any legal and ethical influences in your test market that might affect your promotion, distribution, and pricing strategies.
Prompt: Review Chapter 9 (pp. 254-259) on test marketing and test marketing experiments and, in a 2- to 3-page paper, address the following:
- Selection:
• Explain how you will select your test market for your new product concept.
• How and why are your selection criteria appropriate for this product?
- Influences:
• What legal and ethical influences in the proposed test market might affect your promotion, distribution, and pricing strategies?
- Research:
• How will you use primary and secondary, qualitative and quantitative research from this test market research to promote your product?
Be sure to be as specific as possible with your responses, and if you feel there are pros and cons to any of your recommendations, please be sure to raise those questions in your paper.
Attachment:- Blog-Ford.rar