Scenario
Selling is a key part of any business. In your role as a UAE Sales Manager for Aston Martin, you need to develop a sales strategy for your company’s product in the UAE which will make a major contribution towards Aston Martin meeting its marketing and corporate objectives.
Task One: (1.1-1.3, 2.1-2.2)
Group Presentation (no more than two in a group) – 27th September 2017
You are required to produce a PowerPoint presentation with slides and notes.
1. Explain how personal selling supports the promotion mix.
2. Compare buyer behaviour and the decision making process in different situations.
3. Analyse the role of sales teams within marketing strategy.
Guidelines for revision: You must be able to:
- Define personal selling and how it supports the promotional mix. Keep this generic and not related to Aston Martin.
- Discuss buyer behavior and demonstrate how buyer behavior affects marketing activities in different buying situations (B2C & B2B).
- Describe the role of personal selling in Aston Martin and detail the different roles within their sales team.
Prepare a sales presentation for an Aston Martin product.
Carry out sales presentations for an Aston Martin product.