Homework: Customer Behavior Strategy
o Explain how a company can influence the consumer behavior along the customer journey online and offline. Use an example to explain how a brand interact online and offline and how both worlds are connected. What is the role of CRM in this interactions.
o What is cognitive dissonance and how brands can define dusters taking into account this consumer behavior? Explain it using an example and define how a company could use it to define the strategy per cluster.
o Explain how DIY is a successful phenomenon among consumers? Is it a win-win situation? Use an example of a company that is using this strategy successfully.
o Explain how luxury brands manage to connect with the customer. Highlight differences and commonalities vs mass market brands.
o Explain how we can influence consumer behavior through an educational campaign. Use an example to explain a successful educational campaign.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
It assesses the following learning outcomes:
o Understanding Customer behavior and Consumer Needs
o Understanding Customer relationship
o Understanding Customer research
o Understanding Customer journey.