Assignment: Buying Media
This assessment addresses the following course objective(s):
o Compare and contrast the ways that a company can create brand identity.
o Assess internal and external communication needs as they relate to the marketing function.
o Assess challenges for a domestic company marketing globally.
Instructions
Buying media to promote an organization's product can be a very costly expense for any organization. Organizations must weigh the pros and cons when selecting the right form of media; the right choice will result in a successful and profitable outcome while the wrong choice will result in the waste of millions of dollars of the advertising budget. Media planning is a necessary process in which an organization should dedicate adequate time and energy towards analyzing and researching consumers viewing habits. By analyzing their habits, it helps the organization determine what media vehicles to utilize for advertising their product, and it helps the organization in eliciting the appropriate response from their target audience by utilizing the correct media vehicle.
You have been assigned to a new position as the marketing manager of the company Solutions Inc. One of the tasks for you as a new marketing manager is to purchase media for your client's advertising campaign.
In a three page document, please discuss the steps you would use in determining how you will select a media avenue for your client's campaign. Describe each of the five W for your media planning. Describe the three most important rules of media buying and why they apply to your client
Support your paper with a minimum of three external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.