Assignment:
Q1. List three types of perceived risk, and give an example of each.
Q2. What is the difference between a mood and an emotion?
Q3. What is mood congruency and how do advertisers use it?
Q4. What is it about a cult product that allows a higher price point?
Q5. Does money buy happiness? Why or why not?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.